SEO that keeps up with how search actually works now.
I’m a Senior SEO Manager based in Berlin with 15+ years in management, sales and online marketing, including 6 years focused specifically on SEO, GEO, GAIO, and AIO strategies with a focus on UX and conversion optimisation.
Tools & platforms I use daily
What I focus on
After 6 years in SEO, my work centres on a few areas – each one shaped by how search has evolved from keywords to AI-driven discovery.
Technical SEO
Audits, crawl optimisation, indexing issues, site migrations and relaunches — the foundation everything else depends on.
GEO & AIO
Optimising content and structure for AI Overviews, generative search engines, and answer-driven discovery — built on the same technical foundations as classical SEO.
Keyword & Content Strategy
Conducting on-page keyword and content strategies that connect search intent to measurable visibility gains.
UX & Conversion Optimization
SEO that accounts for how people actually use a Website – not just how crawlers see it.
A bit about how I got here
I’ve spent 15+ years moving from general online marketing into a focused specialty: search. Currently Senior SEO Manager at index Internet und Mediaforschung in Berlin, where I’ve grown the organic Visibility of internal brands (source: SISTRIX) by up to 400% – through a mix of technical fixes, content strategy, and now, increasingly, GEO and AIO.
What you’ll find here
This site doubles as an extension of my CV and a place to think out loud about SEO – audits, Google updates, and where generative search is heading.
SEO News & Updates
Breakdowns of Google algorithm updates and what they actually mean for site owners.
GEO & AIO Strategy
Practical notes on optimising for AI Overviews, Claude, ChatGPT, Perplexity, and generative answer engines.
Technical Deep Dives
Audits, case examples, and workflows from real projects.